Social media was majorly used for personal communication in the early years, especially connecting with close friends. As time went by, social media platforms and audiences increased, prompting marketers to utilize the platforms for marketing.
Consequently, employers became mindful of what their employees posted on their personal social media accounts. Today, a potential employee can miss an important employment opportunity because of the kind of content available on social media. There are several ways to build your personal image on social media.
Take stock of your current status
Begin by checking what kind of information about you is available online. Your potential employers will be keen to search for your personal information online. The accounts they will check most is all information available on social media platforms, especially LinkedIn and google.
Mugshots are particularly destructive to your career path because they display you as a criminal. If someone interested in destroying your career finds your mugshot online, they can distribute it in many accounts and it becomes difficult to rebuild your image.
If you discover your mugshots online, one of the best actions is to contact mugshots removal service like VelSEOity.com who will work closely with the site that posted it. The process shall involve money and you shall be charged for the service.
Be consistent in your personal branding
Feed your audience the same quality information across all social media platforms. Avoid using different face photos on different accounts. Instead, have the same photo in every account so that people can easily relate and recognize your photo.
For example, if you have a site or a blog that has a purple background, use the same color consistently in all your social media accounts. The same thing will apply to your logo and tag line, which must be the same.
Your followers or people who search for you will take you seriously after seeing consistency in your messages, tone, images, and voice. If you had previously posted images or messages that can discredit you on social media, make an effort, remove the images and messages, and begin posting content appealing to your target audience.
Selectively join groups
Social media platforms have thousands of groups that can be useful for your image building. You should not join any group you come across. Your image can further be destroyed by being a member of certain groups.
Be selective and join groups that can help build your image and offer you opportunities to post relevant content. The groups must have strict guidelines on the kind of content that can be posted in the groups.
Once your membership request is approved, be active, and keep posting information, questions, and discussions according to the group’s rules. The members will notice you as a regular contributor and will remember your name when an opportunity arises.
Be keen on influencers
Social media influencers can help accelerate the process of building your personal image. The secret is to search and identify the greatest influencers in your niche. Find out who they are linking with, who they are following, and their friends.
Look also into the type of content they are posting on social media and understand the strategy they are using to gain traffic and market themselves. Once you establish their secrets, follow them, and begin using the same strategies to build your personal image.
Create your personal branding goals
Set your goal on what you want to be known for or associated with. If you want to be known as a corporate marketer, design a log and display it on social media. Begin posting short quality content about corporate marketing and be consistent with the type of content.